Despite the ribbing and ridicule that comes along with it, I am happy to admit that I’m a Wheel Watcher. I like puzzles, and mindless ones help me relax from a long day; even if I end up just trying to figure out how Vanna White hasn’t aged over the past 20 years.

Anyhow, my grandma tendencies sort of help to explain why it is that, when I hear people talk about “bankruptcy” of any kind, the first image that comes to mind is that big, black doomsday slice of the wheel. BANKRUPTCY - it’s a hearty dose of dumping your lode. You lose any of your earnings, vacations, and your turn, setting you back behind your opponents. No fun.

Bankruptcy often comes up in conversations (virtual or otherwise) about RSS feeds. You take a break from a few days of your feed reader and suddenly there are 786 unread posts for you to catch up on. With some sadness, you are met with the decision of investing time and resources into getting back in the loop, or declaring bankruptcy on your shiny, unopened, unread feed posts. How could you have prevented this?

Integral makes a product called Nouri.sh (http://nouri.sh/) that can help you avoid bankruptcy of this kind by delivering the feeds you want, when you want them, to your inbox. By aggregating these feeds into one email, you can stay in the one window of your inbox while getting the goodness of your choice of feeds in one convenient package. Just like Wheel of Fortune, you can take it one phrase at a time.

Even better, Nouri.sh can help you deliver the posts from YOUR RSS feed to people who also lack the time to keep up with another tab in their browser. You can set up Nouri.sh to deliver content from your blog, FriendFeed, Flickr, Digg—anything that you want to share with others. Then just set up a mailing list in Nouri.sh using the convenient interface provided, program the delivery of your emails, and—Voila!—you are helping to prevent your information from being a tossed away through feed reader bankruptcy. It’s almost like a free spin card! Who hasn’t wanted one of those?

Bankruptcy can happen to even the nicest, most connected individuals, so why not buy an ounce of prevention to save yourself a pound of trouble and Nouri.sh yourself and your customer with all those feeds?

Just don’t buy a vowel when you know it’s in the puzzle. Such a waste.

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Recently released ‘RSS to email’ application, Nourish, celebrates a warm reception from the Internet community for its simple yet incredibly useful design. With much thanks to supporters like 37Signals, Emily Chang and some generous feedback from users, Integral Impressions sees a bright future for its innovative approach to RSS marketing.

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Back in December 2007 we posted a tip on adding an SPF record for your domain to improve deliverability of your Nourish campaigns. We told you to make sure you add “smtp1.nouri.sh” to your SPF record. Here’s a better way: simply include the SPF record from the nouri.sh domain into your own domain’s record. That way, you’ll always be current when we add new mail servers. If your domain doesn’t currently have an SPF record at all, you can copy and paste the following example as a TXT entry for your domain:

“v=spf1 include:nouri.sh ?all”

Need more information? There’s an SPF creating wizard here and a rather technical syntax overview here.

If all this technical talk has you bewildered we’re available for consulting, or you can ask in the forum.

UPDATE :
we altered the headers in the mailings we send, and there’s now no need for you to add your own SPF records. Mail servers will now just look to make sure that the mail is sent via nouri.sh, and SPF and DomainKeys will always pass.

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