01.10.07

New Years Update, Welcome 2007

by Matt Browne

Before Outlandish was launched, marketing departments and agencies had very little insight to the success and failure of their landing pages unless they paid tens of thousands of dollars. With the release of Outlandish, an average marketer can clearly see a dashboard of leads and landing pages submission rates.

Today, hundreds of marketing professionals use the Outlandish dashboard to determine which campaign is performing most efficiently. And as the ultimate compliment, Google launched their own landing page product to become our first large competitor in that niche. In 2007, thousands of marketers will embrace Outlandish as the first stop in determining the health of their advertising vehicles and landing pages will be effective at raising the bar of existing campaigns.

Our next application launch is an email marketing application called Nourish. Designed to compliment Outlandish landing pages, we will begin alpha testing in approximately 90 days. If you’d like to be one of the first to test this new product, please email us your interest.
nourish@integralimpressions

With the ability to manage emails and landing pages married in one solution, we had one more management utility to conquer: the content management system commonly referred to as CMS . CMS is a fundamental application for changing text and adding pages to your website without knowing how to program. All our websites for clients are being equipped with a backend to manage text and basic changes.

Many marketers use several web based applications integral to their daily lives of discerning user behavior from statistical analysis. Many of us stare at unidentifiable statistics and fumble our way through an overzealous user interface. This is our first and most important opportunity to deliver the critical information marketers need to make decisions on, in an easy and readable fashion.

Look for Integral Impressions in 2007 to bring a suite of web based applications to life for marketers by continuing to build products of the highest caliber that meet critical needs for the advertising community. To learn more of the services Integral could potentially provide, please contact our sales development team.
sales@integralimpressions.com

Thank you and we wish you a wonderful new year and hope you achieve all your marketing deliverables.

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