We’ve decided on a new name for the company. For those who didn’t catch it on Matt’s original post, the new name is Publish Social. I also give my candid reaction to the pressures of the whole process.

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We are proud to announce the Nourish is considered one of the top 100 rails applications (by Alexa Ranking). Check out the list here. Currently we are listed as #81, but the list has shuffled since it was first published. A special thank you to our user base, for your continued support.

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Here’s my first video post. It’s a reaction to what’s gone on over her over the past week. If you haven’t heard, be sure to check out my post from earlier today. Sorry about the lighting. It’s very late, but I wanted to make sure I got this video out today as promised. Let us know what you think in the comments.

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Week 1 of our rebrand efforts are officially behind us. Our goal this week was to get a clear picture of the personality behind the brand we want to create, as well as get the ball rolling on some options for actually naming it. Matt and I have had a some pretty exciting conversations this past week, and feel like we’re definitely starting off on the right foot. However, we also realize that we have a lot of work ahead of us.

Disclaimer: First of all, I’m not going to do this very often, or else I’d be attaching a disclaimer to almost every post I do. In fact, I’ll probably only say this once, so pay attention. Our goal is to share as much as possible with you, unfiltered. This means you’ll see things that are rough, and unfinished. Some of it may not make sense. Some of it may be flat out wrong (Yes, we do get things wrong from time to time. We are also allowed to change our minds on occasion). With any luck, it won’t all just be noise and you’ll actually get something out of it. If you have something to say about it, please do so. That’s the whole idea.

I’m going to walk you through our thought processes, and show you some of the documents we’ve been using to push us forward.

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It’s real, Google App Engine has been released. I’ve downloaded the SDK and worked my way though the Getting Started guide, and I’m excited. Very excited. GAE isn’t just a virtual server to deploy your application on, it’s an entire platform. GAE includes a DataStore API that makes SimpleDB look like a hobby project, Users API (Google’s answer to OpenID) and more.

GAE comes complete with auto-app-versioning, your choice of runtime environment (Python only for now, but they say there’s more coming) and automatic scaling. In fact, GAE lets us forget all about scaling and reliability: it just works. And that’s the future: complete platforms, not ad-hoc components. Google has definitely hit the nail on the head with GAE and I can’t wait until it’s out of beta. Stay tuned for more on GAE soon.

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Okay, we’re letting the cat out of the bag. We’ve been thinking about this for quite some time now, and have finally decided to just go for it. We’ve decided to give our company an “extreme makeover.” New name, new look, it’s all fair game.

What’s more, we’ve decided to publish the whole thing out there for all to see. That’s right, we’ve been inspired by some of Ryan Carson’s efforts and decided we love the idea of sharing with the world. That’s what this Internet thing is all about, right? Between blog posts, Tweets, photos, video, and audio, we want to get as much of it out there as possible.

We like to believe there are other people out there who want to see what goes on at a tiny company like ours, behind closed doors. Well, the doors are closed no longer! We’re willing to share our processes with the community. You’ll see our successes as well as our set-backs. What do we want in return? We want active participation and community feedback. We’ll take it all, the acclaims and critiques alike. Whether you want to set us straight, or give us a high five, we want to hear about it.

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Integral Impressions is making a point to get to know more business leaders, bloggers, socialites, and anyone making a difference in our industry. I have been publishing the audio recordings of our encounters over at MattBrowne.com.

We’d like to get to know you, your business, and shine the spotlight on your latest product or service. Please connect with us before any of these events to schedule an opportunity to talk and get your business some well-deserved free exposure.

The three events we are attending in April are:

PopCrunch2008 – TechCrunch meets PopSugar

• Date: Thursday, April 10, 2008
• Time: 6:30 pm – midnight
• Venue: Vanguard, 6021 Hollywood Boulevard, Hollywood
• Tag: PopCrunch2008

Ad:Tech (sf)

• Dates Attending: 4/16 – 4/17
• Time: All day
• Venue: Moscone Center
• Tag: adtechSF2008

Web 2.0 Show (sf)

• Dates Attending: 4/23 – 4/25
• Time: All day
• Venue: Moscone Center
• Tag: web20sf2008

Some of the tweeps I’ve already scheduled interviews with include:
@jpostman

@americancliche

@arielwaldman

You should follow them, if you are not already. Please @ me on twitter if you’d like to meet up.

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