Throughout school, I was always a good student, but not because I have a great memory. It’s because I have the worst handwriting on Earth, the product of many years of feverish, frenzied note-taking.

Of course, pages of notes are not the best or most concise way to learn, either – so I then became good at organizing information, digesting it, storing it, and finally putting it in a form that I could use.

When you’re in class, learning is a relatively focused task. Professors stay within the confines of a topic, feed you a lecture, assign reading, and confirm your comprehension thereof. The information has already been honed from a vast body into a streamlined point. Even then, it is a challenge to learn, understand, and use what is being given to you.

Knowledge is power, and information is key, but too much information is bumbling and useless. People who search the internet are looking for information, but they still need it to be structured and focused. Your job as a business or an entrepreneur is to play professor for the lessons you have to impart. If you do this well, you can educate customers or even inspire them to become teachers themselves – but teachers of your product. This is often referred to as “going viral.”

Going viral has traded some of its negative connotation for a highly-sought-after condition of a company’s message or product. When information on the internet is well organized, a person finds what they’re looking for, tags it, and passes it along to their friends. Word of mouth has moved from the lips to the fingertips, and has dropped its conversational tone in favor of something more akin to a sonic boom.

Integral Impressions specializes in building content management systems (CMS) for companies that not only want to organize their information online, but retain the capability to edit and manipulate it themselves. While a website allows you to focus your information, a CMS allows you to focus and re-focus it to meet the needs of your message and your customers.

Just like good professors will revise their lessons annually to correlate with current events, good businesses will do the same with the messages they send to their customers. Why would you leave this to a contracted developer – you’re the one with the PhD in your business, right?

So if you want to be the best “teacher” of your company, and make your lesson plan stick among the masses, consider investing in a CMS when looking at ways to make your website dynamic and effective.

I would shy away from any pop quizzes, though.