Recently released ‘RSS to email’ application, Nourish, celebrates a warm reception from the Internet community for its simple yet incredibly useful design. With much thanks to supporters like 37Signals, Emily Chang and some generous feedback from users, Integral Impressions sees a bright future for its innovative approach to RSS marketing.

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Back in December 2007 we posted a tip on adding an SPF record for your domain to improve deliverability of your Nourish campaigns. We told you to make sure you add “smtp1.nouri.sh” to your SPF record. Here’s a better way: simply include the SPF record from the nouri.sh domain into your own domain’s record. That way, you’ll always be current when we add new mail servers. If your domain doesn’t currently have an SPF record at all, you can copy and paste the following example as a TXT entry for your domain:

“v=spf1 include:nouri.sh ?all”

Need more information? There’s an SPF creating wizard here and a rather technical syntax overview here.

If all this technical talk has you bewildered we’re available for consulting, or you can ask in the forum.

UPDATE :
we altered the headers in the mailings we send, and there’s now no need for you to add your own SPF records. Mail servers will now just look to make sure that the mail is sent via nouri.sh, and SPF and DomainKeys will always pass.

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Deliverability is very important when it comes to sending out email newsletters from Nourish. Open rates and click-through rates don’t mean a thing if nobody receives your newsletter in the first place.

There is something quick and simple you can do on your end to instantly decrease the likelihood that your email will arrive to your recipient as SPAM . You can setup an SPF Record on any domain you use to send email from, and allow our server smtp1.nouri.sh.

Without getting into all the technical details, you’re basically telling the rest of the Internet that it’s okay for email from your domain to be sent out by our servers.

I quick wizard can be found here. If you have any questions, don’t hesitate to ask.

UPDATE :
we altered the headers in the mailings we send, and there’s now no need for you to add your own SPF records. Mail servers will now just look to make sure that the mail is sent via nouri.sh, and SPF and DomainKeys will always pass.

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