05.14.08
Integral Rebrand Important Update
by Matt Browne
Where we’ve been.
We have been on a soul searching mission as a company deciding who we wanted to be and what we wanted to do with our brand. First, we wanted to reinvent ourselves as a product based company. In order to do that, we were setting out to change the name of Integral Impressions while creating a product. That posed some major challenges with a company of our size and resources. At that point we decided to focus entirely on the branding of the product, known as Publish Social.
The thinking was, we needed to put the weight of the entire company behind Publish Social. As we consulted with digital-telepathy, it became clear that Integral Impressions was so much bigger than Publish Social and we needed to keep the parent entity. At that point we decided that Publish Social would be a product / project similar to Nourish or Outlandish. Furthermore, we decided to get the help of the community and make Publish Social one of the first open source Merb CMS’.
Now that Publish Social is taking an identity of it’s own, we are coming back to the parent company, Integral Impressions.
We decided to keep the name Integral Impressions due to the brand equity we have been building over the last 4 years (especially over the last 6 months). With that being said, the Integral Rebrand is officially being downgraded to an ‘Integral Redesign’ instead. We are working on giving this website better organization, refresh the look and feel, and integrate some social elements such as Twitter.
So what’s next?
Well, we are launching Publish Social as an open source project. Chris’ personal site will be the first site running on Publish Social, which will be deployed relatively soon. We will be putting some basic marketing materials together over the next couple months (such as blog posts, landing pages, documentation, etc) that clearly define Publish Social and welcomes Ruby developers to the party.
Our immediate priority will be to focus on Integral Impressions and redesigning our site to reflect our current attitude of transparency while empowering social content. From there you will see more development with Publish Social.
Since we have publicly made this entire process available on our blog, we have had some great feedback and we thank you for your involvement. We will continue to be as transparent as we can with our operations moving forward. Please continue to comment, critique, praise, and give feedback- we value and appreciate your participation!
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