First off, let me apologize for the lack up updates on our rebrand over the past couple weeks. Between Ad:Tech, and Web 2.0 Expo, it was pretty difficult to get everyone all on the same page and push forward at the pace we wanted. The worst of it is that things were more or less delayed by about 2 weeks. The good news is that we’re back on track and pushing forward at 100%.

Since the end of last week, Bill and I have been working on finalizing our schedule. We’ve got all the major and minor milestones laid out, due dates assigned, and responsibilities delegated. We’re double-checking to make sure everyone involved can commit to the schedule. However, it’ll likely change very little if at all. Here it is:

Production Schedule

Looking for a logo

On Friday, I met with Bill and Chris Decatur to go over some initial concepts for our new logo. Chris is one of digital telepathy?s designers, and put together some initial concepts for our the meeting.

• Logo Concepts – Page 1
• Logo Concepts – Page 2

As we went over the concepts, there were two I gravitated towards and felt had real potential.

Read More

• 2 Comments

There are many exciting online marketing opportunities for restaurant owners who wish to drive reservations, exposure, and word of mouth via the web. Social networks like MySpace and more vague terms like the Blogosphere can be confusing, but restaurant owners can use their own website to capitalize on the interaction with their prospective diners and loyal customers. It all starts with the content of your restaurant’s website and also includes search and email. In this first part of a three part series, we discuss our suggestions for restaurant website content that any restaurant owner seeking a better web strategy can use.

Read More

• 0 Comments

Whether a website is “good” (meaning profitable) or “bad” (throwing your money down the drain) depends largely on the focus and functionality of your site. If you have a product or service and you want to generate business online with a profitable return on investment, there are a few basic design rules that you need to keep in mind.

Read More

• 2 Comments